Commercial Transformation Project

KIYOVU
SPORTS

URUCACA — The Green Team 💚

Revenue Growth Strategy & Commercial Transformation
Prepared by Commercial & Digital Transformation Partner

Explore the vision
The Opportunity

Untapped Potential

Kiyovu Already Has

Strong history
Recognizable identity
Passionate fan base
National visibility

Currently Underutilized

Merchandise revenue
Digital fan engagement
Sponsorship monetization
Fan data systems

Transform Kiyovu from

"Football Club"

➡️

"Revenue-Generating
Sports Brand Ecosystem"

Immediate Goals

0–90 Day Objectives

Launch Official Merchandise

  • Jerseys
  • Fanwear
  • Accessories

Build Digital Fan System

  • Online ordering
  • Fan registration
  • Ticketing

Increase Revenue

  • Merchandise sales
  • Sponsorship value
  • Fan monetization
The Brand

The Urucaca Identity

Kiyovu Sports brand
💚

Urucaca

The Green Team

Modern

Contemporary design language

Proud

Heritage & identity

Community

Fan-driven culture

Premium

African football identity

Merchandising

Product Lineup

Kiyovu merchandise 1
Kiyovu merchandise 2
Kiyovu merchandise 3
Kiyovu merchandise 4
Kiyovu merchandise 5
Kiyovu merchandise 6
Kiyovu merchandise 7
Core

Matchwear

  • Official Jerseys
  • Training Kits
Everyday

Fanwear

  • T-Shirts
  • Hoodies
  • Caps
  • Scarves
Exclusive

Premium Collection

  • Limited Editions
  • Signed Jerseys
  • Collector Boxes
Revenue Potential

Financial Projections

Estimated Selling Prices

Jersey35,000–45,000 RWF
T-Shirt18,000–25,000 RWF
Hoodie45,000–65,000 RWF

Revenue Example

1,000 jerseys × 40,000 RWF

40,000,000 RWF

≈ $30,000+ USD

Average Price per Product

JerseyT-ShirtHoodie0k15k30k45k60k
Digital Ecosystem

Complete Digital System

Online Store

Full e-commerce for merchandise

Fan Membership

Registered fan database

Ticketing

Digital matchday tickets

QR Verification

Authenticate official products

Loyalty System

Rewards for loyal fans

Anti-Counterfeit

Product authenticity verified

Base44 Digital Ecosystem Flow

Website
→
Orders
→
Payments
→
Inventory
→
Delivery
↓QR Authentication
↓Fan Database
↓Sponsor Value
Sponsorship

Sponsorship Value

Sponsors Gain

Brand Visibility
Fan Engagement
Digital Exposure
Product Integration

Target Categories

1
Telecoms
2
Banks
3
Beverage Brands
4
Betting Companies
Implementation

Phases & Timeline

Phase 1Pilot
  • Jersey launch
  • Basic online ordering
  • Initial sales campaign
Phase 2Scale
  • Full e-commerce
  • Ticketing system
  • Loyalty program
Phase 3Expand
  • Sponsor expansion
  • Retail distribution
  • Diaspora sales

Pilot Execution Timeline

1

Week 1

Design + Supplier

2

Week 2

Build Ordering System

3

Week 3

Launch Pre-orders

4

Week 4

Deliver First Batch

Partnership

Partnership Model

PT

Project Team

  • Build & manage commercial system
  • Handle merchandising operations
  • Operate digital sales platform
KS

Kiyovu Sports

  • Brand authorization
  • Promotion support
  • Strategic coordination

Revenue Model

70%

Club

/
30%

Partner

Adjustable based on operational scope

Impact

Why This Matters

New recurring revenue
Stronger fan engagement
Better club visibility
Modern club positioning
Long-term commercial growth
Long-term Vision

Future Expansion

Official Club App
Membership Subscriptions
Matchday Experiences
International Shipping
Youth Academy Merchandising
Regional Partnerships
💚
"Urucaca is not just
a football club.
It is a powerful brand
waiting to scale."

Let's build the Future of Kiyovu Sports

KIYOVU SPORTS⚽